Koo "Edible billboard"
Spectacular OOH and activation
October 16 is World Food Day. It is an initiative by the United Nations Food and Agriculture Organisation to end world hunger and promote good nutrition. KOO, South Africa’s favourite food brand, celebrated this important date in a unique way: with South Africa’s first edible billboard.
For two weeks, the community of Dobsonville, Soweto, was abuzz with speculation about a 6 metre by 3 metre KOO billboard which asked: “Can a billboard change lives?”
Spectacular OOH and activation
October 16 is World Food Day. It is an initiative by the United Nations Food and Agriculture Organisation to end world hunger and promote good nutrition. KOO, South Africa’s favourite food brand, celebrated this important date in a unique way: with South Africa’s first edible billboard.
For two weeks, the community of Dobsonville, Soweto, was abuzz with speculation about a 6 metre by 3 metre KOO billboard which asked: “Can a billboard change lives?”
Awards:
2014 Creative Circle Awards - 1st Place: OOH
2014 Creative Circle Awards - 1st Place: OOH
